Salla to Snapchat: branded catalog ad images

Salla stores get branded Snapchat catalog ad images by giving CatalogBadge their Salla catalog link and replacing the product source of their Snapchat catalog with our snap-full.xml. Every other field of the Salla catalog stays as it was. CatalogBadge plans start at $49 a month in US dollars, and your feeds carry your own photos until a plan or free trial is active.

Step 1: get your product feed from Salla

1. In your Salla dashboard, open Marketing, then Pixels & feeds (Tracking tools on some dashboards), and choose Catalog.
2. Pick the language and currency and generate the link. Salla makes one link per language and currency and keeps it current as you edit products.
3. Start with the language most of your titles are written in, usually Arabic, and copy the link.

Salla’s catalog link already carries prices written as 249 ر.س or SAR 249.00, in Western or Arabic digits, and we read them exactly. A second link in English later gives you English images too. The link generator needs a paid Salla plan (Plus, Special or Pro): on the free Basic plan it is locked, so a Basic store waits for the CatalogBadge Salla app.

Step 2: add the feed to CatalogBadge

Create your account, choose Onboard a store and paste the feed URL. The wizard shows sample products with their prices before anything is saved, then you pick your designs, check them in the preview and go live. Create your account

The Salla setup guide has every screen of the wizard.

Step 3: put snap-full.xml into Snapchat

Which file you paste depends on how your Snapchat catalog gets products today:

In Snapchat

1. In Snapchat Ads Manager, open Catalogs and choose the catalog your dynamic ads use.
2. Open its product source and choose a scheduled feed URL.
3. Paste your snap-full.xml URL, in place of the URL it reads today if it has one.
4. Pick the most frequent schedule Snapchat offers and save. To undo, paste the old URL back.

The image Snapchat gets

Snapchat gets the 1:1 image. Our file carries every field of your feed unchanged apart from the image links, so titles, prices and product sets stay as they were. Snapchat has no supplementary feed, which is why it always takes the full file.

Watch out

Snapchat cannot layer our images on top of another source, so the catalog must read our file as its product source. Because snap-full.xml carries every Salla field, your product sets and ad targeting keep working after the swap.

Selling in Saudi Arabia

Prices stay in riyals exactly as your feed writes them, the discount badge rounds down, and a tabby or tamara line can show the instalment on the image.

Season presets for Saudi Arabia, such as White Friday, Ramadan, Founding Day and Saudi National Day, switch your designs on the dates you choose.

Check that it worked

• The Overview page shows when Snapchat last fetched snap-full.xml.
• In Ads Manager, the catalog shows its last upload and any errors.
• A branded product’s image address starts with https://img.catalogbadge.com/.

Questions

Is my Snapchat pixel affected?

No. Product ids stay exactly as Salla writes them, so pixel events still match the products in the catalog.

Do I need a Salla app for this?

No, on a paid Salla plan. The catalog link Salla generates is all CatalogBadge reads today. A CatalogBadge app for the Salla App Store is built but not listed yet; until it is, the link is the way in.